Innovation & Ideas in Media & Entertainment – Part1
This is the first of the series of articles on Innovation & Ideas for the Publishing industry. Publishing industry has been hit by declining revenues from their traditional advertising as well as falling subscriptions. They have not been able to monetize the internet effectively even though a bunch of media-focused startups have been able to generate huge revenues. Mobile has given this industry a new channel to gain back its rightful share of revenues, but media firms have to understand the fundamentals of building effective solutions on this channel. This blog series intends to educate the CIOs and IT decision makers in publishing industry about the trends, opportunities, issues, challenges and threats in mobility and how you can benefit from the same. Read more


