Client Overview and Background
The client is one of the leading fashion based accessory retailers with significant presence across the U.S. Their products are sold through a network of around 5,000 family-owned specialty stores, as well as more than 150 company owned retail stores from coast to coast.
Competitive pressures and socio-economic diversity have created an environment to provide a personalized, reachable and ubiquitous access to product information to enhance customer reach, service quality and operational efficiency. The client was exploring new channels to market their products and also create a technology platform to reduce the load on sales team. The client’s sales team members relied on paper-based catalogs to provide information to consumers/retailers during their visit.