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About the Client

eBay Inc. is an American multinational ecommerce company providing consumer to consumer & business to consumer sales services via Internet. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to this the company also provides shopping by UPC, ISBN, or other kind of SKU (via Half.com), online classified advertisements (via Kijiji or eBay Classifieds), online event ticket trading (via StubHub), online money transfers (via PayPal) and other services. eBay is headquartered in San Jose, California, USA.

Customer Situation

The innovations team at eBay was on the lookout for the next billion dollar idea. They wanted to provide verticalized offerings of their Fashion and Motors segments as part of their innovations agenda. This agenda also included eBay revamping its mobile commerce business. For this, eBay wanted a mobility partner who had the right mix of design, delivery and innovation capabilities to execute their innovative initiatives.

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Business Requirements

eBay wanted RapidValue to create the eBay fashion app which would allow the users to view, browse and purchase from the world’s largest collection of merchandize. They wanted to provide their customers with millions of listings for clothing, shoes and accessories at their fingertips. The application should provide information on exclusive offers, provide information on deals of the day and inform customers about current trends. The application should also have a unique feature where a customer could click a picture of anything that catches their eye and the application would look up and find products that match that image. The native application should be built on both iOS and Android device platforms.

Solution Overview

eBay chose RapidValue as their preferred partner of choice after evaluating about 20 vendors across the globe. RapidValue took up the task of developing the eBay Fashion App, eBay Moda (emerging markets) and eBay offertas.

RapidValue assigned four teams into this project.

Solution Overview

RapidValue identified a roadmap for eBay’s mobility strategy across 100 countries and multiple backend systems through:


The fashion app includes the following features:

The application was released in Phases for iOS 6 and iOS 7 followed by Android release. Based on user feedback and study of analytics information, RapidValue adapted continuous improvement methodology.


Some of the key results achieved for eBay are:

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