About the Client
eBay Inc. is an American multinational ecommerce company providing consumer to consumer & business to consumer sales services via Internet. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to this the company also provides shopping by UPC, ISBN, or other kind of SKU (via Half.com), online classified advertisements (via Kijiji or eBay Classifieds), online event ticket trading (via StubHub), online money transfers (via PayPal) and other services. eBay is headquartered in San Jose, California, USA.
The innovations team at eBay was on the lookout for the next billion dollar idea. They wanted to provide verticalized offerings of their Fashion and Motors segments as part of their innovations agenda. This agenda also included eBay revamping its mobile commerce business. For this, eBay wanted a mobility partner who had the right mix of design, delivery and innovation capabilities to execute their innovative initiatives.