Retailers are more recently observing large traffic to their site through mobile devices. With continuous enhancements in technology and to meet the increasing consumer demands, for them to shop and review products online, implementing mobile application is becoming essential for retailers.
According to Gartner, leading research firm, there will be more Mobile Commerce than E-Commerce by 2015. Smart devices like iPad, iPhone, Android phones etc. have opened up an alternative channel for retailers. Smart mobile devices provide a rich medium for retail-store employees and consumers to browse and view product details as well as place orders while on the go. Ability to influence behavior based on the location of the consumer makes mobile a unique channel.