Industry

So what will be the buzz at HIMSS 12? (2 days ago)

Automotive

Automotive industry has faced one of its biggest challenges during the last recession and is just about coming out of the same. As customers become more sensitive to costs, the automotive industry has to adapt and increase its use of technology to reduce whatever costs possible.

Some of the use cases of mobility in Auto industry are Use of iPad / Tablets instead of Owners manual, Standard tablets to replace GPS , car stereos, car dashboard systems etc,Mobile based used car inspections, Tablet based service identification and adoption, Integration with parts ordering system and services systems.
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Media & Publishing

Publishers of newspapers, magazines and books, and providers of information in print or electronic formats are finding their audience accessing content through multiple channels. Mobile platforms are increasingly becoming one of the preferred medium for content access, with smart-mobiles like iPad and iPhone rapidly shifting the adoption curve. Publishing companies need to rapidly build an effective mobile presence to ensure customer retention and increase customer acquisition.

iPad and other tablets solve a few problems that publishers had always faced in the digital media on the internet, and hence could be that elusive key to the new evolution of publishing in digital media.
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Pharma

The industry has traditionally relied on aggressive marketing to promote their products. For years, it has an unshakable belief that larger the field, the greater was the market share. However, many of the industry’s largest markets are now saturated with sales representatives, and its selling techniques are becoming increasingly ineffective. The industry has begun to accept the reality that this model no longer guarantees growth and future profitability. The opportunity lies in improving Salesforce effectiveness by utilizing new technologies.

Introduction of iPad and now other tablets is going to change the way Product catalogues are distributed. Many sales functions like lead management, opportunity management, product catalogues , email etc are going to move to a mobile medium in a much more effective way than has ever been using these tablets.
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Retail

Based on a research by a leading research firm, nearly half (49%) of mobile data users have said they expect to participate in mobile commerce in the future. With the new user-friendly generation of applications and software to support those, this is one trend that is certainly ready to take off. Already 9 million U.S. mobile subscribers claimed to have used the mobile web to pay for goods and services. While that number appears to be high, it only represents 3.6% of U.S. mobile subscribers, which shows that m-commerce is in its infancy.

We offer solutions that help make your m-Commerce transactions “safe, affordable and efficient”, including Rapid m-commerce solution. Based on the latest generation of smart-phones like iPhone & iPad, our products make mobile shopping a breeze, and increase your customer base by bringing them to your mCommerce sites.
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