Retail
With over 60 million smartphone users and 300 million mobile phone users in the United States alone, mobile commerce is a natural extension of traditional e-commerce Web sites.
Retailers are increasingly observing a large volume of users visiting their sites via mobile devices which further enhances the need for mobile websites and native applications in order to provide improved customer experience. Mobile devices like iPad, iPhone, Android phones etc have opened up an alternative channel for retailers. Smart mobile devices provides a rich medium for retail-store employees and consumers alike to browse and view product details as well as place orders while on the go. Ability to influence behavior based on the location of the consumer makes mobile a unique channel.
We can help you in your mobile roadmap and below are some of the usecases of mobility within the retail sector
1Mobile Commerce
Mobile devices like iPhone & iPad created a vibrant and new channel for Commerce and consumers can now place orders on-the-go. Consumers will soon expect from their retailer the ability to browse and transact via mobile much like the way on the internet
2Catalogs
Smart mobile devices can act as an alternative channel for providing real-time, interactive and rich media catalogs, both for store employees and end-consumers. iPad catalogs make it easy for store employees to pull product and inventory information, without having to go to a physical catalog or a system. These are also being used as effective training tools for employees. View our Tablet Catalog Solution for more details
3Deals & Coupons
Retailers can offer deals to consumers and also send mobile coupons which can result in higher purchases as well as higher in-store traffic
4 Barcode scanning solutions
Personal barcode scanning and real time comparison shopping is gaining traction very fast. Retailers can show discount or sale information along with cross selling & up-selling recommendations based on scanned products. Scanning QR codes at stores and ad boards and automatically taking the user to the relevant site is merging the physical with the digital world
5In-Store Kiosks
Touch-screens have been employed in retail stores to perform various functions like in-store product customization. However, getting these devices to work in the right fashion has never been easy – High device costs, clunky interfaces and complex programming made building useful applications on these touch-screen kiosks close to impossible. iPad and similar tablets provide an opportunity to replace a number of these devices, at a much lower cost, providing much better functionality.
6Sales Floor Assistant
Smart Mobile devices could provide easy access to product data, customer data and customer reviews, in addition to allowing transactions to be completed away from the register. Sales floor associates will have information on their fingertips and could revolutionize shopping experience like real-time recommendations based on customers preferences, product configuration changes etc.
7Personal Shopping
Customers finding a jacket in one department could access recommendations for coordinating apparel and accessories in other departments
8Registries
Now divided into an offline and online experience, iPad & other Tablets could enable customers to create registries from a store’s entire inventory.
Download Case Study: Learn how a large retailer increased in-store traffic and sales
Why Retailers Love Mobile? A Best Buy Video\
While the above are generic applications, there are a lot of retailer specific applications that are also possible like Refill prescriptions for Pharma retailers. We can help you get the maximum RoI out of your mobile roadmap.
