To be ahead of competition, and to meet customer requirements along with their increasing consumer’s demand, we offer multiple services for retailers. There are two main categories: consumer apps for end-users and enterprise apps for the retail staff. Some of our key applications and solutions we provide are:
Mobile Commerce App
Mobile devices like iPhone and iPad have created a vibrant and a new channel for commerce. It gives consumers the flexibility and convenience to place orders while on the move.
Users can view and purchase products online using their mobile phone.
In-Store Catalogue App
Retailers can empower their consumers with In Store Catalogue Apps that can be accessed from their smartphone devices. This allows consumers to have information available at their fingertips and avoid reaching out to the staff to get more information on products. This access to information has helped in having a significant increase in the basket size of customers.
In-Store Navigation App
Retailers commonly face low loyalty among customers who will leave the stores if they do not find a particular product that they are looking for. This can be checked with the use of In-Store Navigation App which can digitize the store data, access inventory, help in locating the product, and provide floor plans to navigate customers to their products within the store.
Location-based Marketing App
With the increased proliferation in the retail segment, there is an increasing need to attract customers and encourage spending among the customers. Location-based marketing can be done and sending promotional coupons to customers is a good idea. Customer can avail discounts based on their GPS locations. This would be like an incentive for the customers to enter the store, buy items or consider a particular brand over another.
Price List App
This enables customers to obtain more information in order to make informed decisions on product purchases. These apps can be used to help customers in making price comparisons of the different products. It reduces confusion regarding the products and also provides customer reviews of the products.
Self-Check Out App
With widespread penetration in the smartphone segments, customers have become self-reliant. This new trend has made the word ‘Self-help’ common. To promote this trend, self-check out app has been provided to the customers, and they can now ‘self check out’ using their smartphones.
Increased competition among different Retail formats has created the need to make your retail store unique. Providing your customers with relevant personalized offers based on their buying behaviour can promote loyalty among your customers. Rewarding your customer on the purchases by giving them reward points can fuel customer’s loyalty and result in repeat buying in your store.
Store Locator App
Guiding the customers to their closest stores can decrease the probability of missing prospective buyers due to the lack of information about the nearest store. This helps to increase footfalls at your store by providing the customers with necessary information at their fingertips.
Sales Floor Assistant App
Sales Personnel with access to any store related information are more inclined to serve customers better. This ultimately translates into customer satisfaction and customer loyalty. These apps will provide the Sales force with information on products / services / inventory information etc.
In an effort to promote “Linebusting”, retailers now empower employees with mPOS devices. The mPOS consists of the device (mobile+card reader) as well as the application to assist the customer in ‘checking out’ without having to wait in long queues.
Tracking of real-time inventory information through these apps has resulted in better customer service and increased brand loyalty. Customers get quick information and employees can place quick orders for products thereby avoiding a loss of sale.
In-Store Audits App
Paper based audits are passé – mobilize your audits with the help of In-Store Audit apps which will enable auditors to obtain real -time audit information through smartphones. This avoids errors due to manual interventions and increases authenticity of the audit results. The In Store Audit app can also have features to capture images of the audit violations as proof, thereby increasing accountability.
These apps are directed towards providing dashboard information to CXO / management level employees who can get a “bird’s eye view” of the organization on various aspects such as Sales, Operations, Inventory, Audits etc. These apps can draw analysis and thereby, devise corrective actions that are required.
Employees can view and manage their HR related information – update personal information, get salary information, have access to information updates, check recruitment applications etc. Recruitment can be managed through updating open positions, salary information, job related requirements etc.