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iPad based e-Detailing/Sales Catalog

by (October 3, 2010)

RapidValue assisted a Medical Device Manufacturer deploy an iPad based eDetailing/Sales Catalog solution for their sales team, with over 200 sales representatives across North America. The solution helped the client in providing relevant sales information to the team on a real-time basis with the right level of security, thus considerably improving the sales-force efficiency.

The key benefits of the system were the following:

  • Ensured that the sales reps were more productive, with one central location to look for product information
  • Provided ability to provide rich media content to physicians, including videos, pdfs, and images
  • Minimized system startup time, avoiding valuable time lost during physician interaction
  • Ensured that sales material is managed and controlled centrally, and that the versions are controlled accurately

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