Mobile Commerce Case Study: A Leading Online Retailer for Street-Wear Empowers Mobile Channel
With rise of usage in smartphones, new release of mobile OS, evolution in Mobile Internet speed, continuous implementation of device specific capabilities into mobile applications and availability of variety of apps for download from multiple app-stores is driving more consumers go mobile.
Every industry is realizing the need for a mobile solution and building a robust mobile ecosystem. Retailers are making large investments in mobility, due to increasing consumer demand. In fact, industry research firm Forrester predicts that by 2016, mobile commerce will grow to total revenue of $31 billion.
The mobile app offers Karmaloop’s entire amazing mix of over 500 brands for men and women.
The application lets consumers browse through the products (clothing, accessories, footwear etc.) and purchase products online via Mobile Web, iPhone App and Android App. This application is available for free on iTunes and Google Play Store. The Mobile Web version is built using HTML5 and is platform agnostic.
Shop on Mobile – Browse, Add to Cart and Purchase
The mobile application allows you to shop in just 3 simple steps. In addition, consumers can create their own account, search products, sort based on category, color or by brand.
Consumers can select the product and add to their wish list to shop later. Shoppers can also choose the required clothes size, zoom the picture with multiple zoom factors – front view, side view, back view and check out with several payment options such as PayPal, credit card or debit card.
Karmaloop, partnered with RapidValue Solutions to deliver a series of mobile solutions. The application delivered thus far includes several Android Apps, a Mobile website, and new features for an iPhone App. This partnership has yielded high revenue generating mobile solutions developed on a cost effective budget.” – Gary Marcos, Director of Product Management.
“The mobile commerce application developed for Karmaloop users consists of compelling features and functionality such as detailed product display with a zoom, ability to locate a product with minimal effort using a search, ease of use in identifying the products in stock, adding products to cart and single page checkout” – Rajesh Padinjaremadam, CEO, RapidValue Solutions.
“Mobile commerce will continue to grow rapidly and we see many companies investing and spending to build shopping applications, which includes mobile” – Rajesh Padinjaremadam.
The area that most companies are facing challenges is to build a robust and secure mobile ecosystem. Nevertheless, many brands are moving towards a mobile first and desktop second option to promote their products.
Marketing Manager, RapidValue Solutions