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Upcoming Mobile Trends For 2012

by (January 6, 2012)

Android Tablet Application DevelopmentIt’s that time of the year to make predictions, although it will be difficult given the lightening pace at which technology is transforming. From the rapid rise of android tablet application development to day to day innovations in cloud computing, 2011 has been a transformative year for mobile technology. Mobile technology is not only changing how people live their lives, but also redefining business models, employee productivity and cutomer relationships.

Considering the rate at which technology is transforming, predicting what will happen in next twelve months is a shot in the dark. However, it is worthwhile to look at the trends and to predice what will change and how it will affect various industries and lives of consumers. Here are a number of trends we see evolving.

Mobile Usage trends: We will see democratisation of smartphones and tablets, which will drive the growth of mobile applications. This will have a significant impact on all industries. Particularly in the tablet space, we expect to see much innovation in Android tablet application development.

  • Penetration of smart mobile devices will cross 50% in most developed markets
    • More individuals will have smart phones than feature phones
    • Tablet penetration will increase and most people will possess both a tablet and mobile
  • Amount of time spent on mobile devices will cross time spent on desktop internet
    • Individuals will spend more time on mobile as compared to desktop internet
    • More applications will move to mobile  or will get created from mobile
    • Advertising  dollar spend will gradually shift to mobile in accordance with these trends 
  • Social networking usage will shift to mobile from web
    More users will access their social networking sites through mobile
  • Object recognition / Augmented reality
    • More apps with enhanced OR capabilities will be in the market as camera and other phone sensors capabilities increase

Consumer Mobility Trends: Innovative applications and technologies will change how we live our daily lives and it will redefine businesses across industries. We will see significant changes especially in Retail, Health, Finance and Publishing sectors.

  • Mobile payments including NFC
    • Increased ease of use
    • Mobile payments for services
    • Transfers between accounts
    • One touch pay
  • Mobile Search
    •  Voice search  like Siri will make mobile search easier and will significantly alter mobile marketing space
    • Context relevant search like showing up results around a place or time where you are going to be at that time will become popular
    • Pro-active suggestions for activities will drive consumer behaviours
    • Mobile will deliver action oriented results like calling , buying a ticket, ordering etc

Enterprise Mobile Trends: Innovative applications and technologies will change how we live our daily lives and it will redefine businesses across industries. There would be focus on enterprise mobile applications in order to leverage full benefits, organisations will need business and technical experience to effectively converge, connect and control all the elements that exist in traditional and mobile environments. If it was Mobile Commerce that was making buzz last year, we will now see a lot more actions in Retail, Health, Finance and Publishing sectors. We expect to see innovation in tablet development for the enterprise market, for example in Android tablet application development.

  • Bring your own device
    •  Enterprises will need to grapple with bring your own devices as employees carry their personal phones to work
    • Security will be a major challenge for enterprises 
  •  Mobile analytics & Big data
    • Mobile usage is creating huge volume of data which gives valuable insights to enterprises and marketers
    • Enterprises and mobile application firms will focus on Big data systems like Hadoop to capture and analyse this data. We will see companies making significant investment in this area
  • Impact on various industries
    • Mobile health will become prevalent. We will see more physicians use apps to monitor user health. Remote patient care will become a reality and increasing number of people will have access to quality health care. Telemedicine will become popular
    • There will be significant impact on publishing industry. We will see tablets replacing books and traditional publishers will have to rethink their business model to make the best out of this trend.
    • Retail is another industry that will buzz with exciting developments. Various mobile technologies such as LBS, mobile wallet, mobile loyalty apps will integrate to redefine user experience and relevance. Already we are beginning to see device such as Android tablets impacting this market.

Mobile Application Technology Trends

Mobile Application war will heat up further. We will see a big shift towards HTML5 by most players in their attempt to attract developers.

  • 3 horse race of IOS, Android and Windows mobile will dominate this market
    • Android is leader in mobile while IOS leads tablet penetration. We expect this trend to continue in 2012. We expect to see a great amount of innovation in Android tablet application development
    • Windows mobile penetration will increase faster than other two because of its current lower user base
  • HTML5
    • More firms will shift to using HTML5 for developing their mobile applications
    • HTML5 is still new, hence for some time we believe , HTML5 wrapped with native code will gain traction in the immediate future

By : Sirish Kosaraju

Director & Co-Founder
RapidValue Solutions



  1. Rahul Krishnan /  January 18, 2012 AT 6:37 am / Reply

    Excellent write up and covers most of the mobility trends. A series with detailed analysis on each of these trends would make a great read. Let me quickly put across few of the thoughts I have about these trends.

    BYOD is indeed the hottest trend in enteprise mobility where developing apps for various platforms becomes an ever bigger challenge. Like you have mentioned there is a big shift towards HTML5 from the major players and frameworks like Phonegap are leveraging this.

    Hybrid application development is already gaining a lot of traction and technically it is now viable to achieve any native functionality through them. GPU accelaration with HTML5 has even made possible creating mind blowing games using these hybrid technologies. It is companies like Nitobi and Appcelarator that are gaining mostly from the shift towards HTML5 and BYOD.

    In m-commerce NFC based payments are yet to mature because of the limited availability of NFC chips in devices especially in countries like India/China. This is where technologies like Zoosh which are based on Ultrasound (that can make use of the existing mobile devices)can make a huge difference. Square, Paythatway comes with great solutions for small businesses.

    Windows 8 is, in my opinion, the platform to watch out for. It brings the Desktops/ Tablets/ Phones closer than ever and like you said the days where a tablet/phone replacing a laptop/desktop is not very far away.

    Definitely very exciting times are ahead in the mobility space. The challenge for us and ppl working on the domain would be to keep up with these technologies.

    Once again a very good article, keep it coming 🙂

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