Navigating your Mobile Roadmap
The latest Whitepaper from RapidValue guides you through various steps involved in building your mobile roadmap and key points to be considered before you build your mobile strategy.
We are in the decade of mobility. Smart phones are driving mobile internet and app usage. Since the introduction of iPhone in 2007, smart phone penetration has been exponentially growing and has reached over 40% by June 2011 according to Nielson. Not only are smart phones getting more prevalent, consumers are spending more time on them. According to Flurry Analytics , about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices are hard to come by. Having worked on over 100 engagements and countless interactions with our customers over the past 3 years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into 3 phases – Assess, Build and Deploy, based on the activity timeline and a series of steps within each phase.
To get an insight into building mobile roadmap, access our latest White Paper, “Navigating your Mobile Roadmap”