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Responsive Web Design vs. Mobile Web App: What’s Best for Your Enterprise?

by (December 26, 2012)

The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices.

responsive web design

According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%. According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet.

The web has become an essential part of our lives, and users are connected to their Internet devices from anywhere and all the time. This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus – not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.

Quick Comparison Summary

Due to differences in underlying technology, each approach has  inherent advantages and drawbacks, development frameworks, and appropriate use  cases. Careful analysis is required to ensure that your mobile solution is built using the right approach to meet your requirements. The following table summarizes the strengths and weakness of each approach.

Here is our white paper which explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper  examines the pros and cons of each approach, and presents a sample scenario  from the retail industry as well as a case study. As the paper guides you in how  to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem.

To learn more on “Responsive Web Design vs. Mobile Web App: What’s Best for Your enterprise, Click here to download the  whitepaper.


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  6. SimplerWebs /  March 18, 2013 AT 3:34 pm / Reply

    Great Post!. At simplerwebs, we prefer Responsive web design over Mobile design and that is what we recommend when designing a website for a new client. We believe that a Responsive web design is more cost effective than a Mobile web.


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