User Centric Design & Aesthetics

The key to the ultimate user experience lies in the success factor which shows that there is a tremendous growth in the interaction between the user and the device. It is very much essential to understand the user’s limitations. At RapidValue, we have a panel of dedicated engineers and designers, who constantly strive to develop high-functional intuitive functional interfaces. Our process of design relies on the core principles to adapt technology in order to meet the expectations of the users. There is no need for the users to conform to an interface which acts as an obstacle in their way, thus, allowing them to reach their goals, without facing hindrances.

Designing at RapidValue

  • User Research

    The first and foremost thing is to understand the user’s characteristic and behavior. This leads to a keen observation of the users, their behavior and mannerism, with regards to similar products.

    You can get well acquainted, when it comes to gaining knowledge about the user, with the help of surveys, focus groups, questionnaires and user interviews. Generation of personas from the data, which has been collected, can also serve as a useful tool.

  • User Centered Design (UCD)

    For the benefit of both the parties, you should include the participation of the users in the earlier stages of the design process. Collection of feedback from the users, during the design period or the development cycle, can prove to be a highly beneficial task.

    It yields good results and helps in improving the design. The process of development becomes smooth, as it is carried out after taking the valuable comments and opinions of the users into consideration.

  • Brainstorming & Wireframing

    The Brainstorming sessions have proved to be useful and have known to be a value addition. Brainstorming aids in combining innovative thoughts with the design process. Wireframing helps, immensely, in designing layouts and further, makes the design a visual treat. Design iterations are much convenient and easy on Wireframes.

  • Flat Design,
    Transparency and

    Flat design is the answer and the solution to the various issues that crop up due to skeuomorphism. Flat design is a modern method and has an attractive feature which enables it to have a much low loading time on websites and apps.

    Apart from the aesthetic characteristic of being flat, the usability of the flat design is also an integral part.This particular property of being flat helps in relieving the ‘heavy-feel’ of the apps. The Transparency feature helps in conducting a simple yet, comprehensive navigation thereby, keeping the users focused and limiting the factors that tend to interfere much. The Simplicity factor in the design improves the feature by making the design more attractive and the functionalities of the app more user-friendly. This leads to a growth in the productivity. Simple, yet a clean, clear and concise design is what is desired by the users, apart from it having a modern approach.

  • Typography

    Typography is all about content over chrome. Information is desired by one and all, thus, the readability factor rules. The text matter should be written in a concise manner without having a jarring effect.

    Users will always look for readable and legible content which is easy to understand and predict. Perfect combination of fonts and colors acts as a visual treat. The subtle contrasting element helps in segregating different texts as per different subjects, to a large extent. Hence, making it easier for the user to read. The hierarchical element can be enhanced by utilizing different typefaces of a font. Sober colors can be used, with the fonts, to give a ‘nice to see and read’ feeling. Choosing different fonts for different sections will provide an identity, making the subject stronger. A wide range of fonts, for the purpose of experimenting on UI designs, are available. The variety, not only, includes Helvetica, Roboto, Segoe as standard ones for Apple, Android and Windows, but fonts like Gotham, Avenir, etc. are also used for enhancement.

  • Gestures

    Gestures help in increasing interactions and making conversations more natural. It facilitates the process of interaction by making prompt attempts.

    ‘Swipe’, ‘Pinch & Zoom’, ‘Double Tap’,’ Press & Hold’,’ Pull to Refresh’- these are certain popular features which the users expect in their apps. Gestures are supposed to be intuitive and have the ability to remove the UI clutter. They help in removing unnecessary buttons, thereby, making more room for attractive designs. It is essential for gestures to provide a lively feel with a subtle animation in order to make the UI’s more interactive.

  • Self

    Apps are developed in such a manner that they turn out to be self-evident and self-explanatory. The info-screens are avoided as much as possible. A short, crisp and a concise intro-slide proves to be enough in showcasing the product to the users and giving them a brief idea about it.

    Users, themselves, prefer interfaces that are self-explanatory and don’t like ambiguity. It is an established fact that a self-explanatory design works pretty well in the first-time run.

  • Blur

    Blur provides you instant relief from the initial loud design. It also assists in portraying the foreground elements in a better way, hence, making them standout in the crowd. Text-readability is made easier and the content triumphs over the sections which get blurred.

  • Micro-interactions

    Micro-interactions are the trivial, yet, important aspects that form a vital part of the design process. Design layouts hence, become more effective, attractive, useful and delightful, with a lot of human element in them.

    As per the famous saying by Charles Eames, “The details are not the details, details make the design”.

  • Animations

    Animations have the power to give life to a particular design. A subtle and light animation, being transparent in nature, can prove to be a strong source behind the success of an effective and attractive design.

  • Prototypes

    The low-fidelity prototypes are supposed to provide a bigger picture of the final product. It aids in obtaining an initial reaction to the design, which has been prepared. It assists in cross-checking the guidelines, standards and policies and also, aids in the branding process.

  • Design Implementation

    Design implementation can be carried out in a prompt and effective manner, if working with the development team happens simultaneously. The outcome, then, depicts a ‘pixel-perfect’ element in the design.

  • Design Testing

    Testing is the most vital and essential task. Evaluation of the design, after the completion of the development cycle, is the most crucial task. Scrutinizing every screen is critical and every element should be checked for consistency.

    The color, font, accuracy and other factors need to be taken into consideration while checking, as per the design and its layout. Iteration is a must, in case of any erroneous task or design.

  • Product

    The final stage is the release of the product. Feedback is important and the overall user-rating for the app is calculated by the data that has been gathered by conducting relevant surveys.

    These surveys are useful as they provide you with the real-user data. Field surveys and data collection help you to know the actual usage of the app by the users.

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