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AWS – The Silver Lining of the Cloud


What does AWS say to the other competing cloud computing services out there? In the words of Arya Stark, “Not Today!”

With around one million active users scattered around 190 countries and 8000 partner network members, Amazon Web Services continues to reign the cloud. AWS has 5 times more deployed cloud structure as their next 14 competitors have in aggregate. It is not an easy job to play first fiddle for such a long period and especially in a field that is constantly on the move. So how does AWS do it? Let me break it down for you!

Innovation at a low cost

The saying, “The early bird catches the worm”, comes true for AWS that captured the cloud computing market before any of its competitors. However, that has not been the only advantage that AWS has had over the others. AWS is cost effective where one only pays for what one uses with no long term contracts or up-front commitments. With an extensive datacenter footprint, the AWS Global Infrastructure allows more customers to access their services and reduce the ‘Total Cost of Ownership’ of their overall IT infrastructure. Customers of AWS benefit from 51% lower 5-year cost of operations, 62% more efficient IT infrastructure staff and 90% less staff time to deploy new storage. The prices of its services have been decreased as many as 60 times ever since its launch which is way more than what their competitors could boast about. AWS saves 76% of the expenditure of running a standard web application and reduces the processing costs by 50%. Also, with its design that aims at quick and secure hosting of applications, AWS becomes one of the most user friendly cloud computing services. Despite being the market leader, AWS does not rest on their laurels and continue innovating and adds as much new infrastructure as they used to run 7 years back since their inception.

Highest standard of security

While using the cloud computing services, customers are often worried about its security and the security at AWS is custom-built for the cloud and is designed to meet the more stringent security requirements in the world. AWS retains the confidentiality, integrity and availability of their customers’ data. Also, the customers always own their data and hold the power to encrypt it, move it, and manage retention. AWS uses physical, operational and software measures to secure and harden the infrastructure. Their multiple geographic regions and Availability Zones combat failure modes such as system failures or natural disasters. Some of their security features include Multi-factor authentication, private subnets, Isolate GovCloud and encrypted data. This ultimately makes them a reliable and secure cloud computing service.

Elasticity and flexibility

Gone are the days when it took a lot of time to hire a server, AWS provides it within minutes the moment one selects their requirement. It provides tools such as Auto Scaling, AWS Tools and Elastic Load Balancing to reduce the time spent on a task. These applications can be accessed according to one’s need. Its huge global infrastructure helps one to innovate quickly and scale up or down on the basis of demand. This ability to scale upwards or downwards with very little friction is known as ‘Elasticity’. In case of an unforeseen increase or decrease in demand, auto-scaling and elastic load balancing can scale the Amazon cloud-based services accordingly. The flexibility that AWS provides to its customers enables them to focus on innovation rather than infrastructure. It provides customers with the freedom to use the programming languages, architectures, operating systems and databases they are familiar with, thus improving the time used for productivity.

No commitments and negotiations
For a generation that abhors commitments, AWS offers its services such as data warehousing service, Hadoop cluster for Big Data needs, a Content Delivery Network for heavy traffic sites, scalable email service and the like with no commitment at all. Their services are charged on an hourly basis and once it is terminated, you won’t be billed from the next hour. Not only do we hate commitments, we hate negotiations too. As mentioned before, AWS have reduced the cost of their services to a point that leaves no room for negotiations. Also, third party tools like CloudCheckr, Cloudability etc could provide one with insights to optimize cost within one’s existing setup on AWS.

It could be stated that even in 2019, AWS is the undisputed king of cloud with their best-in-class offerings. If their announcement of 1,400 new features, last year is anything to go by, one could conclude that they are here to retain their position as the numero uno. A quick look at AWS’ growth trajectory shows that it has been able to take advantage of its position as the market leader to this point. AWS CEO Andy Jassy says that the industry is early in terms of cloud adoption and this means that there is still plenty of market share left to capture. It is left to see if AWS stands the test of time or if its competitors will step up their game.

Check out this infographic – AWS Ruling the Cloud


Amritha Nampalat, Team Marketing, RapidValue

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