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Mobile Workshop | Best Practices for Mobility


RapidValue participated at the “Helion Mobile Workshop” held on 3rd May 2014 in Bangalore hosted by Helion Ventures Partners.

One of the sessions was presented by Sirish Kosaraju, COO, RapidValue Solutions on “Best Practices for Mobility”. In this presentation, Sirish explained the best practices of enabling the mobile channel for organizations. The talk delved into how to structure the IT org for mobile development, the technology & business changes firms need to consider.  Through customer learning (University of Phoenix & Karmaloop case studies) Sirish also addressed the best practices on improving conversions, increasing sales and promoting the mobile app usage.

Other speakers at the workshop were Sachin Bansal (Flipkart), Subramanya Sharma (Cleartrip), Umesh Kulkarni (Newshunt/Verse), Mrinal Sharma (Google), Raghu (Taxiforsure) and Vivek Gaur (Yepme). They presented on topics related to UX Design & Usability, Mobile Analytics, Driving transactions on mobile, App Distribution and App Thinking.

“The event was organized very well by the Helion team which was meant to be for their portfolio companies. They managed to bring in the right mix of audience from various industries including founders and IT champions from companies like Fashionara, myGola, MySmartPrice, Kirusa, ShopClues and others.” – Sirish Kosaraju, COO, RapidValue Solutions.

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