Conference Kick OffOur take-away from Mobile Shopping Fall 2011 “The future is M-commerce” is the single biggest take-away from the recently concluded Mobile Shopping Fall sponsored by RapidValue along with other leading names in the industry such as PayPal, Velti, Compuware, NetBiscuits to mention a few. Mobile payment was a hot topic and the security, usability and speed were some of the key concerns on several speakers’ mind.The two and half days event saw presentations from industry thought leaders on a range of topics revolving around opportunities in M-commerce, current trends, challenges and various technological solutions that will help make it mainstream.Panel Discussion at MMF 2011
Speakers at the event emphasised on the imminent potential of m-commerce which is now riding on the popularity of smart phones and i-Pads.
A PayPal executive at the Mobile Shopping Fall conference said that it is no longer good enough to just build a mobile site. There needs to be a simple and safe checkout that will help drive conversion and adoption.
There was a lot of buzz around NFC enabled payment technologies. A Forrester executive at the Mobile Shopping Fall conference said NFC-enabled devices will be decisive for consumers to familiarize with the idea of having a whole new way of paying for products – even though they did not ask for it.
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Many speakers felt that although NFC technology and the Google Wallet are leap forward in mobile commerce, there is a longer way to go before consumers replace their wallet with handset.
The speakers also emphasised other critical factors such as usability, device compatibility and speed which will accelerate the adoption and popularity of m-commerce.
Companies such as Dell and Coke added that traditional SMS based campaigns still still be popular due to the ease of use and prevalence.
All presentations are here: http://www.wbresearch.com/mobileshopping/Presentations.aspx
Director – Business Development