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How MBaaS is Shaping up Enterprise Mobility?



Backend as a Service is also known as ‘BaaS’ and sometimes referred to as MBaaS. A popular technology analyst refers to MBaaS as “turn-on infrastructure” for the mobile and the web apps. MBaaS is, basically, a cloud computing category that comprises companies which make it convenient and easy for developers to set-up, use and operate a cloud backend for their mobile, tablet and web apps. The BaaS providers offer a lot more turn-key functionality for your mobile strategy than traditional API management and platform as service vendors. MBaaS assists to easily unleash data with mobile-optimized APIs and provides engaging experiences using essential mobile services like push notification and geolocation.

It is essential to ensure that the MBaaS Solution has native SDKs for all the major mobile platforms like iOS, Android, Windows, HTML5 etc. MBaaS should offer cloud-based storage for your application data and accommodate native push notifications in huge numbers. It should allow user management services and user authentication via social accounts like Facebook, Google, Microsoft, and Twitter. A MBaaS solution improves the productivity of the mobile application developers. They focus on developing the core mobile application and do not focus on other trivial matters. Hence, the decision of choosing the right MBaaS solution can decide the success or failure of the enterprise mobility.

Here is a paper which explains the primary elements of MBaaS, the evolution and key drivers, choosing the right MBaaS platform, the right approaches to MBaaS pricing, synergy of MBaaS and PaaS and the typical use case on how MBaaS accelerated enterprise mobile application, with a case study. It also addresses the future of MBaaS and key partnerships. To learn more, Download the Whitepaper!


  1. Kenny Fraser says:

    Great summary of the current state of the industry. There is one big danger which you have not mentioned. MBaaS is becoming more sophisticated but it risks re-implementing exactly the type of restrictions and obstacles which drove users to adopt BYOD and bypass traditional IT in the first place.

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