Your customers have gone mobile. Your competitors have gone mobile. You have invested some money in it already and have an application or two which is/are doing the job for what it’s scoped for. Or, you are planning to invest in Mobility and you have a lot of ideas – someone suggested it or you want to implement it after immense research.
Pause and think for a minute. Have you thought through the long-term business plan? You have to evaluate on the business areas that need to be explored and technology platforms that will be required to scale-up for your long-term solution.
Where to Start?
Mobility is not just about apps. App is an interface. You need all the strategy, business and technology planning, before you hit the road to mobility transformation. The approach should be as good as the leaders who have chosen to become the “Mobile First” company.
- Perceiving mobility as an ad-hoc solution will help to serve the purpose, but considering mobility, as an integrated platform, serving employees, customers and partners together, will bring in umpteen benefits.
- Some high level benefits are enhancing customer experience, increasing revenue, increasing organizational productivity and collaboration. You should consider the sector and business specific benefits, which create new business/revenue opportunities.
- Not just an app: Mobile initiatives can help achieve the business goal. So, it’s important to analyze the existing business scenario from a holistic stand point. Let’s think of a simple example – You get calls from credit card companies offering the same credit card, which you already hold. And this is because the customer data is not integrated with the sales team.
It’s important to have a strategy and technology roadmap before implementing mobility solution.
Follow the 6 Steps to Create a Holistic Roadmap
Introspect on the existing business scenario. At the outset, you need to answer few fundamental questions:
- How mobility can help you achieve your business vision?
- How much investment is required?
- Who are the target users?
- How will mobility help in solving the key issues or improve the current scenario?
- What processes need to be mobile enabled?
- What processes and people should be integrated into the solution?
- How would mobility improve the experience?
- Should design & development be done in-house or outsourced?
- How can the success be measured?
- How can the project be managed and maintained?
2. Start with a Steering Committee
The committee should comprise functional heads, key executives, process leaders, and technology head(s). Purpose of this committee is to bring in better coordination within enterprise for mobility initiatives. CMO and CTO will work together on the mobile initiatives to achieve common objectives – business vision. Functional head will coordinate the effort on mobility initiatives and there will no longer be ad-hoc initiatives.
3. Eliminate any Pre-Conception
Include a third-party consultant to bring in the industry best practices and benchmark your business with their help. Assess the gap and choose right strategies to scale-up.
4. Conduct Workshop
Conduct a strategy workshop (Best practice – Take help of the industry/business expert to eliminate pre-conceptions, and for unbiased and comprehensive assessment) to assess the mobile readiness with respect to the business and technology. This should include (but not limited to) business, governance, target users, project management, technologies and measurement. Interpret right solutions for the company.
It’s important to include the steering committee in the workshop. This will help to assess the opportunities, with the business processes and make way for flawless implementation.
5. Develop a Roadmap
Develop a visionary roadmap that elucidates the status of the business. Only after this, one should start with the technology discussion.
6. Define the Technology
Define platforms, Operating System, development option – Native/hybrid/mobile web etc. Also, create wireframes and build the mock-up screens. This should have the best-in-class user experience fitting to mobile user base and target the customer requirements.
And, now you can start developing!
Do you have your mobility strategy in place? What are your thoughts? Do share your views in comments.
Principal Consultant – Mobility Business Consulting, RapidValue