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The New ‘iPad Mini’ – Its Relevance in Enterprise Mobility


Did Apple launch another tablet? – Yes, The iPad Mini is here, which was unveiled in the United States on 23rd Oct’12 and hit the U.S. stores & several other countries on 2nd Nov’12. Apple made this move by releasing the mini version of its iPad, to be ahead in race from their competitors. This new tablet has the right combination of simple & rich user experience similar to iPad and at the same time is compact in size like their key competitor’s tablets – Google’s Nexus 7 and Amazon’s Kindle Fire.

Research Experts who have purchased the iPad Mini already think the device is a fabulous consumer tablet, but has great potential in segments such as Retail, Education, Automobile, Healthcare for using industry applications.

What are the driving factors for enterprises to invest in iPad Mini? – Organizations, large and small have started recognizing the significance of enabling mobility for their business to increase productivity. Many Fortune 500 companies are deploying tablet apps (mostly iPad) for their enterprise.

The first iPad went on Sales in April 2010, ever since then, Apple has been the leader in the tablet market, and managed to sell their 100 Millionth iPad in Oct’12.  Apple has 70% of the tablet market share today. The iPad has done good work of being ahead in businesses and customer service compared to their competitors, and therefore the iPad mini has a strong chance to take these achievements even further.

Here are some of the key factors which will drive enterprises to invest in this device:

  • Compactness – Can be held in one hand and is half the size of iPad
  • Handy – Light in weight (half the weight of iPad) and easy to carry it around
  • Priced Less – Cheaper than iPad
  • All Software Supported – Can run all the software which original iPad can run

The price difference between iPad 2 and iPad Mini is not much ($70), but when enterprises make a purchase in bulk for their staff, it definitely is a concern and is one of the main reasons to get going for the iPad Mini.

Another factor that enterprises will invest in iPad Mini for their staff (instead of other smaller tablets of similar size) is the robust App ecosystem already set up for iOS. There are more iOS app development experts than for any other Mobile OS such as Windows mobile, BlackBerry or even Android.

A research group is forecasting that sales of smaller tablets will double this year. IHS iSuppli expects about 34m smaller tablets with screens of about 7 inches diagonally will be sold worldwide in 2012, up from 17m last year.

Therefore, when we look at all these factors closely and stitch all of it together, we can notice the convergence of enterprise mobility with smaller tablets.

For whom will it be most useful?  – Because of its simple design, compactness and easy to carry around benefits it provides to end-users, it will be a good device for physicians, retailers and especially, sales executives to connect with their staff  – provides faster communication, more convenience and above all, improves productivity for the organization.

What are your views? Do post in your comments.

– Kavyanidhi Narayan, Marketing Manager



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