Backend as a Service is also known as ‘BaaS’ and sometimes referred to as ‘MBaaS’. A popular technology analyst refers to MBaaS as ‘turn-on infrastructure’ for the mobile and the web apps. MBaaS is, basically, a cloud computing category that comprises companies which make it convenient and easy for developers to setup, use and operate a cloud backend for their mobile, tablet and web apps. The BaaS providers offer a lot more turn-key functionality for your mobile strategy than traditional API management and platform as service vendors. MBaaS assists to easily unleash data with mobile-optimized APIs and provides engaging experiences using essential mobile services like push notification and geolocation.
It is essential to ensure that the MBaaS Solution has native SDKs for all the major mobile platforms like iOS, Android, Windows, HTML5 etc. MBaaS should offer cloud-based storage for your application data and accommodate native push notifications in huge numbers. It should allow user management services and user authentication via social accounts like Facebook, Google, Microsoft, and Twitter. A MBaaS solution improves the productivity of the mobile application developers. They focus on developing the core mobile application and do not focus on other trivial matters. Hence, the decision of choosing the right MBaaS solution can decide the success or failure of the enterprise mobility.
This paper explains, the primary elements of MBaaS, the evolution and key drivers, choosing the right MBaaS platform, the right approaches to MBaaS pricing, synergy of MBaaS and PaaS and the typical use case on how MBaaS accelerated enterprise mobile application, with a case study. It also addresses the future of MBaaS and key partnerships.
In order to improve the features and facilities of the mobile services, it is important to work on the use of the context while delivering the right mobile experience. The business has to predict what the customers desire before they launch a mobile application. In a world where the usage of smartphones is rising exponentially, the company has ample opportunities to make a name for itself. Apart from the huge amount of profit, that is being made, you can, actually, turn the application idea into a reality.
The challenges in mobile application development is generally because of the complex nature of the mobile ecosystem. Creating mobile applications, that are well designed and work efficiently, can be a complex task and a time consuming process. Meticulous planning and proper execution of a well-defined mobile application strategy can lead to significant gains for your business.
MBaaS is supposed to be a server side technology to power the mobile applications. There is an increase in the demand for mobile application development and ‘Mobile Backend as a Service’ (MBaaS) ensures the speeding up of the mobile application development and deployment. This is cost-effective too.
Mobile Backend as a Service, also known as ‘MBaaS’, is an efficient computing architecture that connects mobile applications to cloud computing services. These platforms help you to reduce the time that is required to build the mobile applications. MBaaS allows the developers to focus on complex and core features instead of the low-level tasks. MBaaS platforms are also preferred over Mobile Enterprise Application Platforms (MEAPs).
MBaaS offers cloud-based suite of the mobile backend components which includes data storage, geolocation for the delivery of location based services, analytics for insight into the user preferences and application use, access control, push notifications for alerting mobile users, social media integration with Facebook, Twitter and other platforms, user management that maintains user profiles and settings and many more.
MBaaS have been gaining prominence with each passing day. Big acquisitions and huge investments signal potential growth of MBaaS for the purpose of accelerating mobile application development, in the near future.
With the creation of MBaaS in the market, the world has now changed for the better, for developers. MBaaS has been created to facilitate the following: enterprise integration, push notifications, user management, mobile ads, social media, offline data synchronization, data storage, GPS, analytics, and much more. It is now easy to decipher why the developers are engrossed in backend development.
Mobile backend-as-a-service (MBaaS) is, actually, not a very new concept. But the technology is gaining prominence with each passing day and have come to the forefront. Enterprise developers have been tackling mobile application projects and facing backend integration complexities. There is no doubt about the fact that MBaaS should be considered to be an option to investigate when you have decided to embark on a brand new project with regards to mobile application development. Some of the business benefits of MBaaS are:
The Enterprise Business Applications for field service helps in providing the field service workers and technicians full accessibility to the information with regards to back-office systems in any kind of environment i.e. both offline and online. It helps to boost productivity and ensures customer satisfaction by providing the field engineers quick access to the right resource and exact information. The technicians can easily get access to service-relevant information anytime and anywhere – from their mobile device.
Enterprise integration can be quite complex. To explain it more clearly, enterprise integration has to deal with multiple applications which are running on multiple platforms in various locations. Hence, the term ‘simple integration’ is pretty much an oxymoron, nowadays. The real challenges of integration lie across business and technical issues.
MBaaS services provide a cloud-based storage facility for your data and an automatic API generation is also done, providing read/write access to that data. MBaaS provides user management facilities for authenticating the access to your data. You are aware of a set of analytics that allow you to determine how the users are using the particular mobile application.
One of the important feature of MBaaS is that it leverages geolocation services and hence, it is easy to locate the field service technicians on the Google map.
The implementation of the chat and messaging services can be done easily. Real-time messages can be send to the technicians on their mobile devices.
MBaaS can be categorized under different groups. One is as per the business requirement and the other is ‘Licensing and Support’. As per business requirement, MBaaS can be either Enterprise MBaaS or Consumer MBaaS. When it comes to ‘Licensing and Support’, there is ‘Open Source MBaaS’ and ‘Licensed MBaas’.
You can choose a MBaaS going by the concept of “Mix and Match”. MBaaS is generally chosen as per the need and requirement. There are certain common features which are popular and you can also consider several specialized features that are offered. It all depends on the requirement.
The pricing options with regard to MBaaS is quite flexible. It depends on a number of factors which include number of API calls, type and size of storage, number of applications build, pricing as per support and maintenance, feature based pricing, number of API calls, fee for analytics and many other factors. Also the MBaaS is hosted on a cloud platform like amazon web service (AWS) and the hosting fee of AWS will also reflect on the pricing.
Is MBaaS the end? Can we make MBaaS platform more robust? These are some questions which need to be answered on a priority basis. Web and mobile applications require the same set of features in the backend. The features include push notifications, integration with social networks, and cloud storage. MBaaS providers act as a bridge between the front-end of an application and many cloud-based backends through a unified API and SDK.
The enterprise mobile applications often need to connect to on premise enterprise systems like Oracle or SAP or Salesforce CRM. The challenges are also many. The business logic to be handled by the application will be more complex and the number of asynchronous API calls will be large. Also the enterprise systems require more rigorous authentication mechanism and identity management. When it comes to writing business logic the developers sometimes gets restricted by the “single language” support of BaaS. In such cases, a more robust scalable and flexible design can be adopted by proper collaboration of BaaS and PaaS.
It is not easy to address the Enterprise application development. It is quite an arduous assignment when some of the factors are taken into consideration. There are certain features which make the development process a little complicated. The complex business logic and limited authorization links are two factors which create a little difficulty. Transaction management and Scheduling may also act as obstacles in the way of developing the application. Limited set of data connectors and the access to legacy systems, sometimes, make it tough for MBaaS to address Enterprise application development in an effective manner.
MBaaS providers portray a lot of potential in providing the developers with a quick access to API resources.
The aim of Enterprise mobility solutions is connecting the employees, the customers and the partners together and providing them with the information that they require on-the-go. This calls for the revelation of the company’s data from the business systems, which perhaps, were not designed for the mobile era, initially. Unleashing this data to the mobile devices is an essential and crucial task. This involves a lot of integration which can be quite complex in nature. Companies have to maintain high levels of security and also, control, in order to ensure that the sensitive data and systems’ policies and privacy are not breached. In order to simplify this task for the developers, Mobile Backend-as-a-Service (MBaaS) came into existence.
MBaaS is, basically, a cloud computing category that make it convenient and easy for developers to setup, use and operate a cloud backend for their mobile, tablet and web apps. The MBaaS providers offer a lot more turn-key functionality for your mobile strategy than traditional API management and platform as service providers. With the creation of MBaaS in the market, the world has now changed for the better for the developers. MBaaS has been created to facilitate the following: Enterprise Integration, Push Notifications, User Management, Mobile Ads, Social Media, Offline Data Synchronization, Data Storage, GPS, Analytics, and many more.