Advancement in mobile technology has changed the way consumers use their smartphones today. This latest mobility trend is revolutionizing the way enterprises look at empowering their workforce. The primary reasons for this good change are proliferation of smart devices – tablets, smartphones, notebooks and Phablets, and evolution in Internet connectivity. The ever-increasing expectations of employees are pressurizing organizations to go mobile.
We know that ‘The Mobile Advantage’ is its ability to allow users to communicate and access information from anytime, anywhere. Thus, always stay connected with your people.
So, let’s look at some of the key parameters in more detail, for you to implement mobile first strategy.
1. Design a Responsive Website: People are increasingly using their mobile devices to perform their daily activities – checking their office emails while they are on the way to work, responding to customers & co-workers when they are at the field, making critical decisions quickly from home.
With variety of mobile devices available today, it is expected that employees will have different types of hand-held devices with different mobile OS versions. To develop a mobile app to support each device type becomes challenging, as and when the number of employees in the organization grows. If you build a website first, the site will not look good on other mobile devices due to different screen sizes and form factors.
Therefore, to save cost, to provide better UI and with lesser effort, the right method would be to build a responsive design website which will be optimized across all mobile devices.
For example: A corporate website designed in responsive style will be available in device-optimized format for customers and staff.
2. Mobilize your Enterprise Systems: Today’s apps aren’t just for consumers; they can improve your staff’s productivity too. Instead of making your staff dependent on their laptop/ PCs, you can give them a tablet/smartphone with most important apps installed. This enterprise app shall allow your staff to access information from your CRMs, ERPs, Financial Systems etc. in a secure manner.
For example: By providing an iPad with financial dashboard application installed for your CXOs, will allow them track financial status of the organization and help them make fast decisions during critical times.
3. Enable Device-Specific Features: Many times it’s important to provide rich user experience for mobile users. Smart phones as its name suggests are packaged with smart features. Smartphone have several functionality in them, which are specific to the device. Some of them include camera, accelerometer, voice enabler, GPS etc.
Therefore, if you plan to implement a native application for your users, ensure you make the best use of device-specific features (based on iPhone, iPad, Android Phone, Android Tablet, Windows Phone, BlackBerry).
For Example: Retailers can implement native app for their online shoppers. This gives personalized shopping experience to consumers and better customer retention.
4. Implement Apps across Devices: As new versions of Mobile OS and hand-held devices are coming into the market each day, there is positive impact on the mobile ecosystem. This mobility growth is mainly influencing mobile application service providers, since the demand for variety of mobile applications (consumer and enterprise) is on the rise.
Therefore, if you support mobile first strategy, you will be able to support multiple mobile applications and large number of users (employees and consumers).
For example: Your Field Service Engineer has access to PC, iPhone and Android tablet. If you install Field service app across all his devices, it will help him to connect with his manager, customers and co-workers from office, at customer site and from home. This in turn will make your engineer more productive and efficient.
5. Plan to support BYOD: This term is becoming more and more popular these days at work. Many organizations are recognizing the need to incorporate BYOD (Bring-Your-Own-Device) policy for their enterprise. This is because BYOD and Enterprise Mobility together brings in higher agility in business operations, more convenience to employees, better workforce connectivity and faster means of communication. The smartphone and tablet trend will only continue to grow.
Therefore, to improve employee satisfaction and provision scalability, the right method would to be proactive and implement a mobile first strategy with BYOD policy included.
Are you mobile-enabled? How useful is mobility important for your organization? It will be good to know your thoughts.
Marketing Manager, RapidValue Solutions